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There are many ways to convey your message

Social media is a general term for websites, forums, blogging and chat services. Social media outlets provide virtual places where people can meet, exchange opinions and discuss a variety of subjects. From a business point of view, social media can be useful for providing customers with personalized support and information. Social media also can be used for staging conversations centered around your online business and products. With few exceptions, social media have been far more effective in creating and maintaining a company’s image than in actually generating sales.

Be careful about what you submit

Business owners need to keep in mind that individuals are visiting such sites to socialize, not to conduct business. In fact, visitors to social sites generally find a flood of ads and spam in blogs and forums to be obnoxious, and that can do irreparable harm to your brand’s image. People out to have a good time on social sites—and most of them are there because they have nothing better to do at the moment—will not hesitate to submit commercial posts to moderators, who in turn will have the companies blacklisted (if the complaints seem justified). The last thing you want is for your online business to be banned because you tried to tap into social media in the wrong way.

Use it to advise and to share

However, there are ways for businesses to thrive on social media. You can put social media to work as a means for you to provide valuable services like consulting, advising, sharing articles and ideas, all in association with your online business. In this way your brand will come across as consumer-oriented and helpful, contributing to a positive reputation.

Be selective

Not every business benefits from engaging in social media activities or to the same degree. For example, a manufacturer of consumer goods like personal health and beauty items may benefit greatly from its products being discussed frequently online or even having fan followings. A manufacturer of concrete blocks, on the other hand, isn’t going to find customers chatting about its product outside of perhaps a dedicated technical forum. Devoting time and money to social media marketing makes little sense in this case.

Keep it clean

One thing to keep in mind is that it’s difficult to get a really good picture of social media demographics. While there are many quantitative aspects of social media that can be analyzed—for example, amount and direction of traffic to and from a website—hidden biases and agendas abound. Some contributions to forums and blogs are fake, coming from competitors, or even abusive and inappropriate for all audiences. Many public forums and blogs are plagued by hidden or apparent advertisements posted to divert visitors.

Control it

The key to social media is exercising maximum control, especially when it comes to posts of all types, replies and reviews. It’s best to avoid shared blogging sites and instead host forums and blogs on your own site. After all, it is on your website that visitors will find your products and services. Encouraging social media visitors to come directly to you for news and advice also perpetuates an image of a high-quality, customer-oriented site engaged in more than just the “hard sell.”

As part of your subscription, PRIZIX can assist you with a comprehensive array of social media tools, forums and blogs, including Facebook integration. Remember, you have full control over any forums or blogs you create. You can open them to the public or keep them private for members only. In your role as moderator, you can remove inappropriate entries, block spammers or other unwanted contributors, and otherwise handle the material to best serve your business interests.

Social Media is...

Social media marketing refers to the process of gaining additional website traffic and attention through various social media sites.

Social media marketing methodologies usually center on combination of efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid advertisement.

Social media is a marketing platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.


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